DEFRA
As part of the UK government’s global GREAT Campaign, Best of British is working with Food is GREAT to help Chinese trade and consumers understand what British food and drink really is, and to taste the Best that Britain has to offer.
A growing wave of consumer interest in the UK about the food and drink they eat, cook and buy has given birth to a burgeoning industry that prides itself on quality products served in an experience to be savoured. The UK is now home to more than 150 Michelin star restaurants in the UK; a new breed of British chefs whose recipes are being served around the world; and a new generation of gastro-pubs serving affordable but quality food and drinks to visitors.
