This year, Best of British has entered into a strategic partnership with Suning International, whose discerning international approach has brought many classic brands to China and will be offering visitors a fine “collector’s experience” at the event. Morgan’s, a gentlemen’s skincare brand established in 1873; Halcyon Days, British royalty’s handmade accessory collection; Dunoon, the flagship UK bone porcelain brand; among many others, will be on full display to demonstrate the power of the UK.

Suning International has been building up a collectors’ community with an aim to offer its members an authentic and immersive shopping experience. To that end, community members will get to share their attitudes, inspirations, feelings, stories and personalities about overseas brands, emerging gadgets, the hottest products and other popular items. Everyone will have his or her own space to share with others. The new partnership with Best of British has connected Suning International with dozens of UK brands. It has additionally helped to provide consumers with a local context to experiencing an authentic UK lifestyle as they embrace the latest in UK-innovative designs and life aesthetics.

Best of British 2019 will offer many highlights covering fashion, clothing, innovation, interior design, and taste bud delights.