The upcoming third edition of Best of British, organized by Media 10 Star, was presented at a press conference at Bellagio Shanghai on 11 September 2019, during which it was announced that Best of British 2019 would take place at the Shanghai Exhibition Center between 17-20 October. VIPs present at the press conference included Chris Wood, British Consul-General in Shanghai; Ben Goodwin, Head of Retail and Consumer, Department for International Trade, China; Rob Nathan, Media 10 Global Director; Kong Xiangxi, Chairman of China Britain Film Festival and President of China Britain Film & Culture Development Co. Ltd; Matt Knowles, Area Director, East China, British Council; Kiran Patel, Senior Director, China, China-Britain Business Council; and Tania Boler, Elvie Global CEO. 

 

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(from left) Kong Xiangxi, Chairman of China Britain Film Festival and President of China Britain Film & Culture Development Co. Ltd; Chris Wood, British Consul-General in Shanghai; Matt Knowles, Area Director, East China, British Council; Ben Goodwin, Head of Retail and Consumer, Department for International Trade, China; Rob Nathan, Media 10 Global Director; Lisa Moi, Project Director of Best of British Show; Kiran Patel, Senior Director, China, China-Britain Business Council

 

Best of British 2019, following the theme of “Power of the UK”, features 300 major brands from across UK and transports London’s West End, the biggest shopping district in Europe, to Shanghai. The 4-day event explores the Chinese demand for premium British products and services, featuring a number of sections, including Food & Drink, Fashion & Style, Interiors & Design, Innovation & Technology, Education & British Lifestyle, and Leisure & Tourism. Together, they represent the timeless power of the UK, allowing Chinese consumers a top experience of true British style, innovation and excellence without ever leaving Shanghai.

 

Link: http://mp.weixin.qq.com/s?__biz=MzU5NzkzMjgwMQ==&mid=100006601&idx=1&sn=f8deaa8faa4238aff4330ff73b0bc8d2&chksm=7e4ab4a7493d3db19f54b3188bbb2cc40377cd1885a679588ebc0c71e0d5ad83c6b5d7238f45#rd