Best of British in partnership with Weetabix

Britain’s Breakfast Icon

We've come a long way since the first box of Weetabix left our Burton Latimer mill way back in 1932. For the last eight decades we've been nourishing the nation with a family of brands that includes: Weetabix, Alpen, Weetabix On The Go drinks, Weetos, and Alpen Cereal Bars.

The Weetabix Food Company is a proud holder of the Queen's Royal Warrant; A prestigious stamp of approval for the quality of our breakfast cereals and bars. The Royal Warrant is granted by the Royal Household and allows the Weetabix Food Company to display the Royal Coat of Arms on our packaging and marketing materials.

Today, we are the UK's number one selling, most trusted and most recommended cereal, responding to the changing needs of our consumers. Our Northamptonshire mills currently export to over 80 countries around the world. Start the day with one of our delicious cereals as part of your healthy and balanced diet.