Established in 2004, our brand embraces the contrasting industrious (Steel) yet benevolent (Jelly) sides of the modern gentleman. A father & son partnership with 40 years of experience in the ever-evolving fashion industry, led to the formation of the Steel & Jelly brand.


Our philosophy centres on scrupulous attention to detail. We are passionate about embracing innovative British design by creating a hybrid of the contemporary and the traditional. Every item is made with the modern-day man in mind, by threading the past through to the present with both classic and contemporary styling.


Our collection features all the essentials needed in a gentleman’s wardrobe, from formal tailoring, to soft casuals and premium accessories to complete the look. Each piece carries an element of surprise, such as a patterned trim inside a collar, or a contrasting button thread reflecting our ethos...Because detail matters.