Shanghai
With a population in excess of 24.2 million Shanghai is one of the largest cities in China and the world. With a GDP over £238 billion set to rise by 7% by 2018. It has its own global financial hub, the world’s busiest container port and strong cultural scene, Shanghai plays host to a huge population of wealthy households, high- net-worth individuals and multiple global CEO's. This makes Shanghai the perfect place for Best of British to launch.
- Every week around 10,000 people make Shanghai their new home
- World’s busiest container port
- China is the largest consumer of international luxury goods
- Consumer audience -Mid to late 30’s, high end consumers, upper middle class, with a modern lifestyle and global outlook
- China is the world’s largest exporter and second largest importer
- Strong UK support for British brands looking to expand into China
- The Chinese Economy has doubled in a 7 year period
- China is growing at more than twice the pace of the USA
- Huge online retail potential of China - Total transaction value of China online shopping market reached 1.15 trillion Yuan (US$166.85 billion) in Q3