British fashions means gentlemen style of West London as well as streetwear of East London. Be it Barbour’s timeless windbreakers or the bespoke tailoring of Savile Row, the classic British style has been shining through times. 


The “Best of British” is a congregation of 300 fashion and lifestyle brands of Oxford Street, Regent Street and Bond Street, London. We have brought London's West End, the biggest shopping districts of Europe to Shanghai.


This year’s Best of British will also feature a variety of classic British brands for guests to enjoy.  Bentley and McLaren will show the finest in high end British Automotive.  Hackett London will showcase classic British Heritage Fashion, while Pepe Jeans London will showcase new London urban style.  Ted Baker will also feature, while Fox Umbrellas, a favourite of the British royal family, brings a classic style to any rainy day. Holland & Sherry, the high-end bespoke fabric brand from Savile Row, will provide customized services on site. The 111-year-old couture company DAKS will showcase their high-cut fashion with signature classic British style. The British royal brand Kent will work with Shanghai barbers to create a retro oil hair treatment experiences. 


Garrard, the official ‘Crown Jeweller’ of Queen Victoria and designer of the sapphire wedding ring of Princess Diana, will host the ‘Garrard Museum of Jewellery.’ This exclusive Best of British experience will showcase the luxury of last three British centuries, from Queen Victoria to Princess Diana.