A FOUR DAY LIVE EVENT CELEBRATING BRITISH LIFESTYLE, INNOVATION & EXCELLENCE

 

October 2019

 

The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai in October 2019.
Partnering with the British Consulate-General Shanghai, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence and will take place at the Shanghai Exhibition Centre.

 

 

 

 

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SHOW HIGHLIGHTS

Best of British 2018 was a large showcase of 300 British brands, including 50% of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British saw 5,448 trade buyers, 5,474 invited VIP visitors and 28,385 visitors, with a large group of high spending Chinese consumers. The show featured 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.

Show Sections

There will be many great British brands on show which are split into definitive areas of excellence:

Interiors & Design

  Exquisiteness is in Britain’s everyday life.  Bars are set high for quality. In this section, from the elegant Continental style to the...

Food & Drink

  From street food to exquisite gastronomy and the crowded pub… budget and fancy choices are all available in Britain. Now you can experience ...

British Lifestyle

  Apart from the renowned Oxford and Cambridge, education in British public schools is also widely recognized. What tests are required to take t...

Innovation & Technology

  Britain is a world leader in technological and social innovations. How London became the Silicon Valley of Europe and successfully attracted g...

Leisure & Tourism

  The museums in London you can’t miss, local pubs, top ten breathtaking beaches, ancient castles, the royal ascot, sakura in spring, art fest...

Fashion & Style

    British fashions means gentlemen style of West London as well as streetwear of East London. Be it Barbour’s timeless windbreakers or t...

Show Features

Best of British creates unique experience for all the participants and visitors.

The Cream Tea Pavilion

  A classic style elegant English Cream Tea served in a stunning setting with all of the elements that make this a British classic!  “Do ...

The Village Green

  The Village Green area plays host to a huge variety of the very best of classic and modern British entertainment.   In amazing garden sur...

Fashion Catwalk

   British Fashion Council brings London Fashion Week Designers to Shanghai   The Best of British will also host daily fashion shows a...

Taste of Britain

  British Food Tours at Taste of Britain   The Taste of Britain Theatre will showcase a variety of British culinary classics for visitors t...

Hayman's G&T Bar

The Gin & Tonic is the original and most famous cocktail in the world. Best of British will again feature a True English Gin & Tonic bar this ...

The Culture Theatre

  Major live-recorded British screenings throughout the event   Major live-recorded screenings from the Best of British Cinematic theatre w...

The Theatre Bar

  A little drink before the show and one after it with friends. At the Theater Bar you will experience the essence of a British theater bar, tas...

Show News

Bringing you the biggest stories and most exciting news from Best of British.

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Best of British 2018 showcases 300 brands to China’s trade and elite society
12 . 11 . 2018

On October 21st, Best of British 2018, a four day celebration of British brands and culture officially came to a close at the Shanghai Exhibition Cent...

The Best of British Kicks Off at the Shanghai Exhibition Centre UK Embracing CIIE with a Major Lifestyle Show
18 . 10 . 2018

(October 18, 2018, Shanghai) The Best of British, the premium annual exhibition and celebration of British brands and culture officially opened today ...

First of a series of pics looking back at #BestofBritish #Shanghai #FashionisGreat https://t.co/dQZnAZRjMb