Staged over four days in the stunning Shanghai Exhibition Centre, the show will offer a unique opportunity to retail to over 50,000 high-end consumers and over 5,000 key trade contacts from Shanghai and across China. The unique event is designed to attract consumers and trade visitors, in partnership with the British Consulate General Shanghai, the Department for International Trade and the GREAT Campaign. The show will also be feature on a major online retailer ensuring yearlong retail opportunities.

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Best of British will provide the ideal platform for British brands to increase their business in China. As the largest consumer of luxury goods in the world there is no better time to be part of this unique hybrid event. The show offers a multiplatform opportunity to engage with the trade, enthusiastic high net worth consumers as well as being featured on a dedicated page of a major national online retailer.


The show visitors will be treated to a high end consumer experience including personalised butlers to VIP guests, a The Cream Tea Pavilion and a Quintessential Catwalk promise to entertain and provide visitors with a truly British experience at the most anticipated luxury event launch in Shanghai. Here’s just a few of the shows must visit high-end features.

The Cream Tea Pavilion

A classic style elegant English cream tea served in a stunning setting with all of the elements that make this a British classic.

Taste Of Britain

a unique sampling stage where the visitor will be able to sample a range of classic British treats and hear all about their history and provenance.

Bespoke Britain Private Member Club

By invitation only this classically British style club will play host brands that typify what British luxury is – bespoke, beautiful and of the highest possible standard.

The Plough At Cadsden Pub - Shanghai

At heart of every British community is the traditional pub experience. With British pubs now home to gastronomic delights, cool craft ales, innovative cocktails and a hear warming welcome we couldn’t have the Best of British without the best that is British- the pub.

Classic Gin & Tonic Bar

Music, croquet, a modern twist on the traditional G&T all combine to form a stunning opening to the Best of British show.

The Quintessential Catwalk

British style, elegance and cutting edge fashion all come together to highlight once again why Britain is leading the fashion world.