A FOUR DAY LIVE EVENT CELEBRATING BRITISH LIFESTYLE, INNOVATION & EXCELLENCE
17-20 October 2019
The third edition of Best of British, the largest ever dedicated exhibition of British Brands in China will open its doors in Shanghai in 17-20 October 2019.
Partnering with the British Consulate-General Shanghai, the Department of International Trade and the GREAT Campaign, this four-day live event highlighting British lifestyle, innovation, and excellence and will take place at the Shanghai Exhibition Centre.
Best of British 2018 was a large showcase of 300 British brands, including 50% of brands new to the China market, with 2 dedicated B2B Trade Days and 2 dedicated B2C Consumer Days. This edition of Best of British saw 5,448 trade buyers, 5,474 invited VIP visitors and 28,385 visitors, with a large group of high spending Chinese consumers. The show featured 6 major show sections, over 40 catwalk fashion shows, over 50 musical and performance sessions, over 40 world class chef cooking shows, and over 100 KOLs and highly interactive sessions.